Blink ( Malcolm Gladwell )

Giới thiệu Blink ( Malcolm Gladwell )

Công Ty Phát Hành : Tân Việt
Tác giả Malcolm Gladwell
Nhà Xuất Bản NXB Penguin Books Ltd
Năm Xuất Bản 2006
Kích Thước 13 x 20 cm
Số trang 304
Hình thức Bìa Mềm

Mô Tả Sản Phẩm
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way. About the Author Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post. From Bookmarks Magazine Gladwell, the author of 2000’s The Tipping Point, reaches to create another popular intellectual phenomenon by overturning received wisdom about how we make decisions. As in his articles for The New Yorker, where he works as a staff writer, the anecdotes throughout Blink are lively and entertaining. But the sheer quantity of stories about everything from sip tasters for Coca-Cola and the Pepsi challenge to gut reactions to "fake" art overwhelms the main theme of the book; many critics feel Gladwell isn’t entirely sure what his theme is. David Brooks of The New York Times Book Review sums up the critical consensus nicely: "If you want to trust my snap judgment, buy this book: you’ll be delighted. If you want to trust my more reflective second judgment, buy it: you’ll be delighted but frustrated, troubled and left wanting more." Copyright © 2004 Phillips & Nelson Media, Inc.